Redesign studies / Beauty salons, spas and bridal
Bliss Bridal Salon
Bliss Bridal Salon is a Fort Worth bridal salon where brides try on wedding gowns in private appointment suites with a dedicated stylist. It also dresses bridesmaids and mothers of the bride, and offers accessories, alterations and gown care.
Fort Worth, Texas, US
A concept redesign of Bliss Bridal Salon's public website, made by NewDesign.io. Not commissioned by or affiliated with Bliss Bridal Salon. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
The first screen shows a real Bliss appointment and says who Bliss is in one line
Before: Bliss's current site opens with a muted video and a long paragraph about quality before saying what a visit is like.
Why: A bride decides in seconds whether a salon is for her. In the redesign she sees the suite, her guests on the sofa, “Fort Worth's largest bridal salon” and a Book button at once, on a phone too.
Every way to visit, on one card
Before: The eight appointment types, their guest limits and fees sit further down a separate page.
Why: “How do appointments work?” is one of the first things brides compare. The card answers it on the homepage and leads straight to booking.
The collection in plain numbers
Before: The homepage talks about curated designers without naming them or giving a price.
Why: More than 450 gowns, the designer names, the price ranges and 75+ plus size gowns in sizes 18–26 are what set Bliss apart. Showing them helps a bride, and helps Google match Bliss to the searches she makes.
Kept on purpose: The name, the teal lotus logo, Bliss's own photos of real appointments and its warm voice, including “Quality of Experience. Quality of Service. Quality of Gowns.”, were kept on purpose.
What we measured
| Measured | Current site → redesign |
|---|---|
| Issues our audit found, the way Google reads the site (the redesign's count includes items that only exist in the preview) | 145 → 17 |
| Time to show the main content on a phone | 25.5 s → 2.4 s |
| Speed score on phones, out of 100 (Lighthouse) | 39 → 98 |
More redesign studies
Book the nearest branch from the first screen
Plan prices visible as text, not inside images
The first screen says what Pelkin's is, and where
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