Redesign studies / Contractors and renovation
AMS Renovations
AMS Renovations is a residential renovation and remodeling contractor in Saugus, Massachusetts, serving Greater Boston and the North Shore with bathrooms, kitchens, flooring, decks, additions, carpentry and roofing.
Saugus, Massachusetts, US
A concept redesign of AMS Renovations's public website, made by NewDesign.io. Not commissioned by or affiliated with AMS Renovations. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
The first screen says who homeowners will deal with and how to reach him
Before: A slideshow of a bathroom with “Local & Reliable” and a “Contact Us” button; on a phone, the phone number isn't on the first screen.
Why: Homeowners say the hardest part of a renovation is finding someone they trust. Now the owner, the license and a one-tap call or text are the first things anyone sees, on any screen.
Customers do the talking, set large
Before: Eight named reviews praising Anthony sat near the bottom of the page in a carousel.
Why: “Always reachable”, “returned calls immediately”, “on time and on budget” are exactly what people worry about when hiring a contractor. In customers' own words, they persuade far more than “Best Saugus Contractor”.
Every link works, and Google can read the business details
Before: Three homepage links led to error pages, including a “Contact Us” button; the email address was hidden from Google; the address, phone and hours weren't in the format Google reads for local results.
Why: A broken contact button loses the visitor who was ready to call. Business details Google can read help the site show up for “contractor near me” searches in Saugus and around.
Kept on purpose: The name, the logo and its navy and steel blue, the plain, friendly tone, the services in the current site's own words, every customer review word for word with names, the phone number, address and hours, and the full list of towns served.
What we measured
| Measured | Current site → redesign |
|---|---|
| Issues our audit found, the way Google reads the site (the redesign's count includes items that only exist in the preview) | 71 → 18 |
| Time to show the main content on a phone | 7.2 s → 0.9 s |
| Speed score on phones, out of 100 (Lighthouse) | 47 → 100 |
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