Redesign studies / Bars, pubs and music venues
Murphys Irish Pub
Murphys Irish Pub is an Irish pub on Main Street in Murphys, California, serving Irish-inspired pub food with an American flair, beer and local wines, with live music every day it's open.
Murphys, California, US
A concept redesign of Murphys Irish Pub's public website, made by NewDesign.io. Not commissioned by or affiliated with Murphys Irish Pub. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
The whole menu, right on the page
Before: The pub's current menu is a scanned picture inside a PDF, behind a “Click here for FOOD MENU” link. On a phone visitors pinch and scroll, and Google can't read a single dish.
Why: Every dish, price and gluten-free or vegetarian mark is now readable, searchable and big enough on a phone, with Jess's notes kept in the margins.
Opening hours and a one-tap call on the first screen
Before: The homepage opens on a stock photo of a microphone, and the hours differ from page to page (summer or winter, Wednesday until 9 or until 10).
Why: “Are they open right now?” is the first question someone on Main Street asks. The answer and the phone number are now the first thing they see, and they say the same thing everywhere.
The pub's own look: the crest and the real room
Before: The lion-and-shamrock crest from the menu and the posters doesn't appear on the website, and the photos are stock pictures of a microphone and a guitarist.
Why: People recognise the pub from its sign, its menu and its posters. The redesign opens on the real bar, with the crest on its black plate and the gold of the wordmark, so it looks like the place they'll walk into.
Kept on purpose: The pub's own words, such as “Live Music Every Day We're Open” and “Irish Favs and Flavs with an American Flair”, the crest logo and its colors, the photo of the bar and every menu price exactly as printed were kept on purpose.
What we measured
| Measured | Current site → redesign |
|---|---|
| Issues our audit found, the way Google reads the site (the redesign's count includes items that only exist in the preview) | 168 → 17 |
| Time to show the main content on a phone | 5.6 s → 2.4 s |
| Speed score on phones, out of 100 (Lighthouse) | 47 → 98 |
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