Redesign studies / Local shops and food markets
Pressumo
Pressumo makes cold-pressed fruit and vegetable juices and Detox programmes in Asunción, with fruit from small, agroecological growers around the city.
Asunción, Paraguay
A concept redesign of Pressumo's public website, made by NewDesign.io. Not commissioned by or affiliated with Pressumo. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
The homepage opens with a headline and a WhatsApp button
Before: The current homepage opens with a slider that has no text and no headline.
Why: A visitor reads at once that these are cold-pressed juices made from local fruit, and can order in one tap.
All 9 current juices on one menu
Before: The juices are split between an accordion from 2020 and loose pages that nothing links to.
Why: Each juice appears in the colour of its bottle with all its ingredients, so choosing takes one look.
How to order, in plain view
Before: The ordering details are hidden inside a form.
Why: The 6-bottle minimum, the delivery hours and the 13:00 cutoff are on the page, so customers know them before they write.
Kept on purpose: The poster illustration and the bottle colours, the logo, the label font and the phrase “y nada más” from every label were kept on purpose.
What we measured
| Measured | Current site → redesign |
|---|---|
| Issues our audit found, the way Google reads the site (the redesign's count includes items that only exist in the preview) | 129 → 16 |
| Time to show the main content on a phone | 5.3 s → 0.9 s |
| Speed score on phones, out of 100 (Lighthouse) | 66 → 100 |
More redesign studies
The first screen says what Pelkin's is, and where
A first screen that shows a real appointment
Plan prices visible as text, not inside images
Do you own Pressumo and want this study removed? Tell us and we'll take it down.
Want to see yours?
Send us your website address. We'll build a preview of the new one and send it to you. It's free, and you don't owe us anything if you pass.