Redesign studies / Restaurants and cafés
Vita Sandusky
Vita Sandusky is a coffee shop, wine bar and bistro in a historic downtown Sandusky building, serving coffee, breakfast, lunch, wine and cocktails, with space for events.
Sandusky, Ohio, US
A concept redesign of Vita Sandusky's public website, made by NewDesign.io. Not commissioned by or affiliated with Vita Sandusky. Names, logos and photos belong to their owners.
Current siteOur redesign
Desktop, first screen. Drag to compare.
On a phone
What we changed, and why
The menu is on the page, with prices, one tap from the top
Before: The Menu link on the homepage leads back to the homepage. The real menu page holds a single link to a PDF, and the PDF is two photos of the printed menu.
Why: “What's on the menu and what does it cost” is the first question a hungry visitor has. Now they can read it on a phone without zooming, and Google can read it too.
On a phone, the first screen answers: what is it, is it open, how do I get there
Before: Phones get the desktop layout shrunk down, so the text is tiny, and the hours sit further down the page.
Why: The room, the hours, “Call to order” and “Get directions” are all on the first screen, and a Call button stays at the top of the page.
The Vault room has its own section and a direct way to book
Before: The private room for 2 to 20 is only on the Events page, which the homepage's Events link doesn't reach.
Why: A business lunch or a shower is a bigger order than a coffee. Now it's on the homepage with “Call to book” and “Email us” right next to it.
Kept on purpose: The name and the lowercase “vita” with the cyan bar, the lines “Eat. Drink. Relax.” and “Livin' La Vita Locale”, the Sunday line word for word, and Vita's own photos of the room, the food and the Vault.
What we measured
Not measured yet: this study is a homepage preview, and its full audit runs once all its pages are built.
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